I am aware that I have missed it. It was last week. It would be difficult to miss it in reality. There is so much publicity leading up to it and on the day itself. Gift and card shops, supermarkets, and a multitude of other retail outlets are geared up to maximising their profits from our obsession with Valentine’s Day. However, it made me think about our appreciation of love. Is our love just about one day in the year? Is our love defined by flowers, cards, chocolates, or some other gift on just that one day? Surely, if love is to have any meaning it must be more than that?
For most people love is an emotional attraction and attachment to another individual. That individual may be a spouse, relative, or friend, and, to a large extent, the strength of that relationship is dependent upon that attraction. Sadly, as attraction fades or becomes un-natural, relationships are severed or turned to abuse.
The Bible speaks of a love far greater than mere attraction and attachment: ‘For God so loved the world that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life’ . God’s love is an expression of His heart and His will: ‘But God commendeth his love toward us, in that while we were yet sinners Christ died for us’ . It may surprise you but we are not attractive to God. As those who have rebelled and sinned against Him we are far from loveable! Every time we break God’s law, and every time we choose to go our own way rather than God’s, we sin against Him – we offend Him. Yet, as our verse tells us, God still loves us. If it was just a matter of emotion, God’s love might well have faded. But God’s love is unchanging and unchangeable.
Equally, God’s love is unlimited. The defining act of God’s love has been expressed in the verse above: ‘he gave his only begotten Son’. As another verse puts it: ‘He . . . spared not his own Son, but delivered him up for us all’ . God delivered up His Son to death, and that the most evil and inhumane death conceived by man – crucifixion! He did that in order to express His love and to provide us with His salvation from sin’s penalty and power.
You may be familiar with the idea of unrequited love – the person you love does not love you and rejects your gifts and affection. God has given so much for you and for me. He has given His Son. He has provided a way for us to be saved, forgiven, and washed clean from the defilement of our sin. What is our response? Are we prepared to accept God’s love toward us? Are we prepared to turn from our life of sin and take Jesus Christ as our Saviour?
 John chapter 3 verse 16
 Romans chapter 5 verse 8
 Romans chapter 8 verse 32